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We Care About Animals

Matilda products help WWF-Australia save our koalas

Your Matilda purchase will directly help WWF regenerate Australia after the devastating 19/20 bushfires.

How can we help wildlife?

Use zero-waste personal care products to reduce your environmental impact

Let’s work together to regenerate Australia after the devastating 19/20 bushfires and double the number of koalas across eastern Australia by 2050. Switching to Brush It On sustainable personal care products is just one way of reducing our environmental impact, but every little step counts. To increase our collective impact, we contribute to WWF-Australia to help them restore and revitalise our country for the future of all Australians.

  • Global wildlife populations could drop by 67 percent as early as 2020
  • Global wildlife populations could drop by 67 percent as early as 2020
  • Global wildlife populations could drop by 67 percent as early as 2020


The largest and most innovative wildlife and landscape regeneration program in Australia’s history.

We are proud to support WWF-Australia as a Partner in Conservation, whose work helps to bring about a better future for nature and the wildlife and people who depend on it. WWF-Australia’s work has proven even more critical following the 19/20 devastating bushfires and the launch of their vital recovery and regeneration program – Regenerate Australia – aims to help restore wildlife and habitats, rejuvenate communities impacted by bushfires, boost sustainable agriculture and future-proof our country.

Each Matilda product helps double the number of koalas across eastern Australia by 2050. Our profits help WWF-Australia not just to bring koalas back across eastern Australia but to give them the chance to thrive, not just survive.

Designed by Catalina Villegas

Versatile visual artist

Catalina is the artist behind our Matilda bamboo toothbrush. She designs aesthetic strategies and solutions which include illustration, graphic design, surface pattern design, Instagram filters, and animated GIFs. Her work has been published in various magazines and blogs throughout the world including She licenses her art to companies that make products ranging from temporary tattoos, home decor items, gift wrap, fabric and much more. She is also a West Elm Local Artist.

Her studies include Fine Arts at Florida International University, Make Art That Sells courses (with international art agent Lilla Rogers), and she is currently developing her skills in scientific illustration at Academia Illustraciencia (Barcelona, Spain). Her art has been shown in places like the London Illustration Fair, Staten Island Museum (Seed Stories), the Philadelphia Flower Show, The National Heirloom Expo, and The Pompano Beach Cultural Center.

Other Causes We Support


Our oceans need your help! Plastic rubbish is predicted to outweigh fish in our oceans by 2050. Nemo products were designed to help The Australian Marine Conservation Society keep the world’s oceans clean.


Did you know 4,500 acres of forests are cleared across the planet every hour? Our Tarzan products are here to support World Land Trust on their mission to protect threatened habitats and wildlife.

Our Lassie kids bamboo toothbrushes help World Animal Protection to support bear sanctuaries and free bears from captivity.

Why Brush It On

Zero Waste

All our products are made from and packaged in either compostable, biodegradable, or recyclable materials. We adhere to a strict plastic-free policy.

Giving Back

100% of our profits go directly to specific environmental projects. We keep you in the loop with updates so you always know how the money’s being used.

Natural Ingredients

We believe in the power of nature and only use natural ingredients in our products. You’ll never find any nasty chemicals in Brush It On oral care.

Free Shipping

Enjoy free Australia-wide shipping on all our products and packages. We use carbon-neutral delivery service to send both domestic and international parcels.

My teeth are in better condition because of the softness of the bristles. Previously I’d use a hard brush and it caused my gums to bleed. Now I’m calmer and enjoy brushing.